Case Study: Branding the Mansa Kitchen for The Akshaya Patra Foundation
Introduction
The Akshaya Patra Foundation, renowned for its expansive Mid Day Meal Program in collaboration with the Government of Gujarat, embarked on launching their new Mansa Kitchen. This project necessitated the creation and installation of multiple branding elements to establish a robust visual identity and provide essential operational information. Our role was pivotal in delivering a comprehensive branding solution within a condensed timeline.
Objective
The primary objective was to design, manufacture, and install various branding elements essential for the Mansa Kitchen's functionality and visual appeal. Key elements included:
- Directional signage.
- ACP (Aluminium Composite Panel) LED board for the main gate.
- Acrylic laser-cut logo.
- Stainless steel plates with UV-printed dignitary messages.
- Sunboard sheet with the founder's message.
- Wooden window displaying Prabhu's vision.
- Acrylic sheet with Eco digital print showcasing the foundation's history/journey.
- Acrylic sandwich posters featuring beneficiary stories.
Project Scope
Our responsibilities included:
- Collaborating closely with The Akshaya Patra Foundation to understand their branding guidelines and specific requirements.
- Designing, manufacturing, and installing high-quality branding elements within a stringent timeline of under one month.
Design Process and Collaboration
The design process involved iterative consultation with The Akshaya Patra Foundation:
- Initial concept presentations and feedback integration to align designs with the foundation's brand identity.
- Finalizing designs that met functional needs and aesthetic expectations.
Quality Control
To ensure durability and aesthetic excellence, rigorous quality control measures were implemented:
Raw Material Inspection
Thorough vetting of raw materials upon receipt.
Manufacturing
Precision manufacturing techniques including laser cutting for acrylic and UV printing for stainless steel.
Inspection
Detailed inspections throughout production and installation phases.
Execution
- Directional Signage: Clear and durable signage strategically placed for efficient navigation within the kitchen.
- ACP LED Board: Prominent LED board at the main gate, enhancing visibility and brand presence.
- Acrylic Laser-Cut Logo: Precision-cut acrylic logo, showcasing professionalism and brand identity.
- Dignitary Messages Wall: Stainless steel plates with UV-printed messages, honoring key supporters and stakeholders.
- Sunboard Sheet with Founder's Message: Inspirational message inside the kitchen, fostering motivation among staff.
- Wooden Window with Prabhu's Vision: Artfully crafted window displaying the foundation’s guiding vision.
- Acrylic Sheet with Eco Digital Print: Informative display highlighting the foundation’s journey and impact.
- Acrylic Sandwich Posters: Compelling stories of beneficiaries, illustrating the foundation’s impact.
Logistics and Distribution
Efficient logistics management ensured timely completion:
- Logistics Management: Coordinated scheduling and meticulous installation by skilled technicians.
- Distribution Management: Minimized disruption to kitchen operations during installation phases.
Outcome
The project was successfully executed within the aggressive timeline, resulting in a well-branded Mansa Kitchen:
- Enhanced visual appeal and functionality through strategically placed branding elements.
- Positive reception from The Akshaya Patra Foundation and stakeholders.
Conclusion
This project exemplifies our proficiency in delivering comprehensive branding solutions under tight deadlines. By leveraging quality materials, precise manufacturing processes, and expert installation, we assisted The Akshaya Patra Foundation in establishing a visually compelling and operationally efficient Mansa Kitchen. We remain committed to supporting organizations in achieving their branding objectives effectively and efficiently.
