Case Study: Non-Trade Board Campaign for Sri Sri Tattva Pvt. Ltd.
Introduction
Sri Sri Tattva Pvt. Ltd., a leading name in Ayurvedic and organic products, sought to enhance their brand visibility by launching a widespread campaign across Gujarat. The campaign's goal was to maximize coverage by installing non-trade boards in various retail outlets. Non-trade boards are flex boards that focus solely on brand promotion without including the retailer's name.
Objective
The primary objective was to install non-trade boards across as many outlets as possible to increase brand visibility and awareness. Additionally, the campaign included an incentive program for retailers to maintain the boards for a specified period.
Project Scope
Our responsibilities included:
- Non-Trade Board Design: Utilizing designs provided by Sri Sri Tattva to create eye-catching and informative flex boards that effectively promoted their brand and products.
- Incentive Program: Providing retailers with a receipt/coupon during installation. Retailers who kept the boards up for two months were awarded a small gift.
- Wide Coverage: Targeting a large number of outlets to ensure extensive brand reach.
Project Scope
Our responsibilities included:
- Manufacturing and installing approximately 1800 non-trade boards based on the designs provided by Sri Sri Tattva.
- Managing the incentive program and ensuring the distribution of gifts to eligible retailers.
- Completing the entire campaign within a tight timeline of 40 days.
Design and Manufacturing
The design process involved:
- Utilizing Provided Designs: Implementing the pre-approved designs given by Sri Sri Tattva to ensure brand consistency and visual appeal.
- Material Selection: Choosing high-quality flex materials to ensure durability and vibrant display of the boards.
Installation and Logistics
Executing the installation required meticulous planning and coordination:
Installation Teams
Deploying multiple teams across Gujarat to ensure swift and efficient installation.
Logistics Management
Coordinating the distribution of boards to various locations, optimizing routes, and managing timelines.
Tracking and Reporting
Maintaining a detailed record of installations and providing regular updates to Sri Sri Tattva.
Incentive Program Management
The incentive program was a critical aspect of the campaign:
- Receipt/Coupon Distribution: Providing each retailer with a receipt or coupon during the board installation.
- Verification Process: After two months, verifying that the boards were still in place.
- Gift Distribution: Coordinating the distribution of small gifts to eligible retailers through our in-house team.
Timeline
The entire campaign was completed in less than 40 days. Key milestones included:
Outcome
The campaign was a resounding success:
- Extensive Coverage: Approximately 1800 boards were installed across Gujarat, significantly enhancing brand visibility.
- Retailer Engagement: The incentive program motivated retailers to maintain the boards, ensuring prolonged exposure for Sri Sri Tattva.
- Timely Execution: The project was completed within the stipulated timeline, demonstrating our efficiency and capability in managing large-scale campaigns.
Conclusion
This project exemplifies our proficiency in delivering comprehensive branding solutions under tight deadlines. By leveraging quality materials, precise manufacturing processes, and expert installation, we assisted The Akshaya Patra Foundation in establishing a visually compelling and operationally efficient Mansa Kitchen. We remain committed to supporting organizations in achieving their branding objectives effectively and efficiently.
