Case Study: Rebranding the Cargo Fleet for Shree Maruti Courier

Introduction

Shree Maruti Courier, a prominent name in the courier and logistics industry, embarked on a comprehensive rebranding initiative that included updating the branding on their entire fleet of trucks, three-wheeler tempos, and cargo vehicles. The rebranding required a significant overhaul of their vehicle branding to unveil their new brand identity simultaneously across the country.

Objective

The primary objective was to rebrand Shree Maruti Courier's entire fleet with high-resolution, durable graphics that adhered to their new brand identity. Specific requirements included:

Using Radium vinyl with UV printing to ensure durability and visibility.
Meeting a tight deadline to unveil the rebranding across the country simultaneously.

Campaign Strategy

Key elements of the campaign included:

Material Selection: Utilizing Radium vinyl with UV printing to ensure high-resolution graphics and maximum sun protection.
Nationwide Unveil: Coordinating the printing and distribution of the branding to ensure a simultaneous launch across the country.
Quality Assurance: Implementing rigorous quality control measures to maintain brand consistency and address any issues promptly.

Project Scope

Our responsibilities included:

Printing the new branding on Radium vinyl with UV printing technology based on designs provided by Shree Maruti Courier.
Ensuring the quality and durability of the prints.
Coordinating with Shree Maruti Courier for the distribution of prints to various locations, where the brand would handle the installation.

Design and Printing Process

The design process involved:

Utilizing Provided Designs: Implementing the pre-approved designs from Shree Maruti Courier to ensure brand consistency.
Material Selection: Choosing Radium vinyl for its reflective properties and UV printing technology for high-resolution, sun-resistant graphics.

Quality Control and Challenges

To ensure the durability and visual appeal of the vehicle branding, we implemented strict quality control measures:

Initial Quality Checks

Conducting thorough checks of all materials and print samples before mass production.

Color Consistency

Regularly monitoring the printing process to ensure color consistency with the brand's specifications.

Issue Resolution

Midway through the project, we identified a color deviation in the branding of a few vehicles. Upon discovery, we immediately scrapped the incorrect materials and reprinted them to maintain brand integrity.

Logistics and Coordination

Executing the rebranding required meticulous planning and coordination:

Distribution Coordination: Working closely with Shree Maruti Courier to ensure the timely delivery of printed materials to various locations across the country.
Simultaneous Launch: Ensuring all prints were ready for distribution to meet the nationwide unveiling deadline.

Outcome

The rebranding campaign was successfully executed:

Durable and High-Quality Branding

The use of Radium vinyl with UV printing ensured long-lasting, high-resolution graphics that withstood sun exposure and enhanced nighttime visibility.

Nationwide Simultaneous Unveil

The coordinated effort ensured that the new brand identity was unveiled simultaneously across the country, meeting Shree Maruti Courier's strategic objectives.

Efficient Issue Resolution

Prompt identification and resolution of the color deviation issue ensured brand consistency and quality.

Conclusion

This rebranding project for Shree Maruti Courier highlights our capability to manage large-scale, high-stakes branding initiatives. By leveraging advanced materials and printing technologies, implementing rigorous quality control, and coordinating logistics effectively, we delivered a successful rebranding campaign that met the client’s requirements and timeline. We look forward to supporting more organizations in achieving their branding and marketing objectives.